Travels&Dragons
Landing Page for tour operator
Overview
A Tour Operator needed a dedicated page for introducing and redirecting customers to services on the original site.
The page is dedicated to Role Play Travel, a category of live RPG-themed travel, so it will have a fantasy setting and imaginary themes that reference the adventure experienced on the trip and in the mind.
Client
Isola Bianca viaggi SAS
Year
2024
Type
Labdingpage
Target
- Age: 20-45
- Adventure, travel, desire for knowledge, play.
- Fantasy, sci-fi, reading, video games, nature, history.
User needs
- Understand the specific nature of the service
- Browsing currently available destinations
- Understand the values and professionalism of service
Brand needs
- Reflecting the fundamentals of fantasy role-playing,
- Showing a spirit of adventure
- Enthusiasm for discovery of places and people.
The Mascot
Fantastic mascot provided by the client and to be integrated with the graphics. A great option for this kind of page, it makes the experience personal and interactive, plus it shows the agency’s seriousness and focus. (A mascot is a next and not obvious step in creating your identity).
Provided by @instaframm_
Moodboard
Using visual cues provided by the client and suggestions from the practitioner, I developed a couple of somewhat atypical Moodboards to help the client understand the visual rendering possible.
Wireframing
Once the client hands me the copy, I proceed with structuring a wireframe to encompass all the content, which respects the hierarchical lines necessary for seo optimization.
Development
Switching to the WordPress CMS, after installing the necessary plugins, setting up the basic template and defining the elements, the interface is implemented, however …
Using AI?
During the development of the page, I proposed to the client to use Generative Artificial Intelligence to help us in the design and rendering of some graphics.
The site content and communication line however presented a contrast with this tool, the client preferred to rely on a professional Digital Artist who in fact designed the magnificent mascot, Compass was created by @instaframm_
WARNING!
Evil gnomes are creating problems in the site structure! Maybe they migrated from the lands of www.violasanguinetti.com
Arcane problems such as: conflicting plugins, unoptimized CSS code and crashing Hosting Provider have been solved, but some mysteries remain … Where might the dragon_hunt.json file have gone? Maybe you, adventurer, will be able to find it?
OPS!
Mi dispiace, ma il sito experience è disponibile solo nella versione desktop.
Provalo dal tuo PC!
